Autoplay videos, whether you love them or hate them, are here to stay.
We’ve all grown relatively accustomed to moving images and videos popping up in our Facebook Newsfeeds on mobile and desktop, but it wasn’t always that way.
You might remember Facebook introducing its autoplay video feature for the first time back in 2013. While sound remains “off” unless a user initiates it, the video ad will play on its own.
This, coupled with Facebook’s algorithm updates that favor native Facebook videos over others, has continued to grow the rates of video viewership on Facebook.
An interesting side phenomenon has occurred as a result of how many videos are actually on Facebook today and how many views occur (3 billion, on average):
According to Facebook, viewers who are exposed to videos on Facebook are more likely to upload their own videos as well. The number of video posts per person has actually increased by almost 95% this year alone.
This indicates that the market has a growing interest and familiarity with Facebook video, and is a good “tipoff” to advertisers and marketers that their customers and potential customers are probably on Facebook often and engaging with video frequently. Companies and brands who haven’t considered integrating Facebook video into their strategy should probably consider doing so.
Now, with Facebook’s continuous autoplay feature, which serves the viewer another video after the previous one ends, there’s definitely a noticeable shift by many publishing and social media sites toward the default use autoplay. While in the past autoplay might have been touted as “intrusive” or “obnoxious” by some, it appears that generally, the industry is embracing the feature. Other social networks like Twitter, Instagram, YouTube, and video-making app Vine have all enabled autoplay.
Marketers – what do you think of autoplay video? Do you engage with it yourself? Let us know below.