Trends Is Hallmark’s decision to abandon its sentimental television advertising this holiday season for digital marketing a spinoff of cable-cutting consumers? Maybe; although a steady school of media executives and analysts will argue the point. Regardless of whether cutting ties with cable providers ever fully manifests, the internet has changed how we spend our time and money. Digital marketing isn’t going away; in fact, it is expected to surpass traditional marketing within the next two years. 11 Dec 2015 Brands Move Holiday Ads Online & Away from TV mogointeractive
Trends There’s the new threat of “cord cutting”, which is becoming more familiar and common as different audiences begin to see less benefit or appeal to engaging with traditional TV media. 01 Sep 2015 Cutting the Cord – Is TV done for? mogointeractive
