Best Practices, Media If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars. 17 Oct 2017 Breaking Down US Media Ad Spending (2016-2021) Sarah Chapman
Media Planning, Strategy Is your spending in each media category aligned with your marketing goals? Whether it’s awareness, revenue, or conversions you’re after (or all three!), it’s important to consider this question. 04 May 2016 Media Planning for 2016 and Beyond – What You Need to Know NOW mogointeractive
