Best Practices, Marketing, Programmatic, Trends eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019. 26 Feb 2019 Digital Ad Spending to Overtake Traditional in 2019 Sarah Chapman
Best Practices, Trends Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That's native advertising. 17 May 2018 Native Advertising is Trending: Here’s 6 Tips to Win at it Sarah Chapman
Best Practices, Programmatic Just as marketers use social media and digital marketing as tools to attract new customers, stand out from their competitors, and gain brand awareness, politicians use those same tools to attract new voters, further their lead in the presidential race and spread awareness of their stance on important issues. 31 Oct 2016 Programmatic Advertising is Key for Marketers and Politicians mogointeractive
