Mobile, Social Media, Social Tips, Updates In August 2019, Facebook’s mobile posts and ads received an update so that they would match the social platform’s new design that they unveiled earlier this year. We’ll briefly walk you through the two updates that they’ve made for mobile News Feed. 27 Sep 2019 Updates to Facebook’s Mobile News Feed Sarah Chapman
Conferences, Trends This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends. 06 Nov 2018 5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018 Chris Chilcote
Best Practices, Media If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars. 17 Oct 2017 Breaking Down US Media Ad Spending (2016-2021) Sarah Chapman
Seo, Tech Updates Google just released a great tool called PageSpeed Insights to help marketers determine how well their websites perform across tablets, smartphones, and desktops. How quickly, or slowly, your website loads across devices can have both positive and negative impacts on your SEO (search engine optimization), engagement and conversion rates. 23 Dec 2016 Google Rates Mobile Friendly Sites Across Devices Katie Rzendzian
Media Planning, Strategy Is your spending in each media category aligned with your marketing goals? Whether it’s awareness, revenue, or conversions you’re after (or all three!), it’s important to consider this question. 04 May 2016 Media Planning for 2016 and Beyond – What You Need to Know NOW mogointeractive
Mobile This year, mobile alone will comprise over half of all digital spend, and, or the first time, mobile will pull ahead of its rivals Desktop and Print. 04 Sep 2015 Everyone Is On Their Phone mogointeractive
Trends One of the most-anticipated annual digital reports of the year, Mary Meeker’s investigates how people all over the world consume online content and which companies will potentially gain the most. We delve into some of the highlights. 12 Aug 2015 3 Digital Tech Trends You Need to Know Right Now mogointeractive
