Google

We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
19 Nov 2018

Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV

Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs.
Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs.
23 Dec 2016

5 Things to Know about DoubleClick by Google And Why Marketers Should Care