Best Practices In business, we typically see the highest average revenue coming from a small subset of loyal customers. It’s important to focus your media spend on engaging and retaining your most profitable customers while reaching potential new audiences with the most desired profile. 29 Mar 2017 Reaching Customers with a Full-Funnel Approach mogointeractive
EDU, Success Story Houghton was facing aggressive enrollment goals in Fiscal 2015-16. The Houghton Marketing Team hoped to centralize their digital marketing efforts in 2015, and to take a more holistic and synthesized approach to their overall marketing plan moving forward. 10 Nov 2016 Houghton College: Driving Undergraduate Admissions With a Full-Funnel Digital Strategy mogointeractive
Best Practices, Tips, Trends Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or idea instead. All marketing should be engaging. At the roadshow, Marketo CMO Sanjay Dholakia discussed how all marketers can be more engaging, and therefore, better marketers. While “engagement marketing” might be a buzzword, being more engaging is something all marketers can get behind. 01 Sep 2015 “Engagement Marketing” – Another Buzzword, or a New Marketing Mantra? mogointeractive
