Omnichannel Strategy In our previous post “Organize Your Data to Create an Impactful Omnichannel Strategy,” we introduced you to omnichannel marketing, why it’s important, and the part your data plays in activating an omnichannel strategy. Now, let’s take a look at the real-world context of what a financial services customer lifecycle looks like through an omnichannel framework. 01 Jul 2019 Creating an Impactful Omnichannel Strategy: The Customer Journey Katie Rzendzian
Financial Services, Tips Modern-day empowered consumers demand a new type of engagement strategy. An omnichannel approach builds on the already widely implemented multi-channel strategy to consider the customer at its core. 06 May 2019 Organize Your Data to Create an Impactful Omnichannel Strategy Katie Rzendzian
EDU, Financial Services, Public Media, Trends Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs. 23 Dec 2016 5 Things to Know about DoubleClick by Google And Why Marketers Should Care mogointeractive
