Best Practices, Marketing, Measurement, Strategy, Tips Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We'll outline some quick tips for successfully using these platforms. 23 Jul 2019 Understanding Your Audience: Google Analytics and Facebook Jackie Lozaw
Financial Services, Tips Modern-day empowered consumers demand a new type of engagement strategy. An omnichannel approach builds on the already widely implemented multi-channel strategy to consider the customer at its core. 06 May 2019 Organize Your Data to Create an Impactful Omnichannel Strategy Katie Rzendzian
Conferences, Trends This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends. 06 Nov 2018 5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018 Chris Chilcote
News, Social Media, Updates It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting... 04 Apr 2018 We Need to Talk About Consumer Data Privacy Katie Rzendzian
Social Last Wednesday, Facebook announced that they had discovered a "bug" in the reporting data that is shared with advertisers. They went on to point out several other issues with various reporting metrics that they are currently taking steps to resolve. 23 Nov 2016 Facebook’s Data “Bug” and Their Reporting Updates mogointeractive
