EDU, Financial Services, Public Media, Trends Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs. 23 Dec 2016 5 Things to Know about DoubleClick by Google And Why Marketers Should Care mogointeractive
Measurement In developed economies like the United States, we’re seeing unprecedented levels of fragmentation across media. With the fragmentation rises a new type of consumer, the digital omnivore. 02 Nov 2016 The Multi-Device World of the Digital Omnivore: Part 1 of 2 mogointeractive
Measurement, Strategy Let's take a closer look at the digital advertising industry’s current cross-device measurement (reporting) technology and why it’s bound to be a game-changer. 02 Nov 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 mogointeractive
