UPCOMING WEBINARS
Webinar: Location, Location, Location: How Place Targeting is Changing the Game for Marketers
Date: September 26, 2018
Time: 10:00 AM PT/ 1:00 PM ET
As consumers, we take our mobile phones everywhere we go. We visit retail locations like Chase Bank ATMs, the Apple Store, Honda dealers, concert venues, campuses and more. Where we visit and how we behave in our daily lives has quickly become an incredibly powerful tool for marketers to better understand and target consumers based on these real world behaviors.
With Place Targeting, marketers can now connect with consumers based on where they have previously been, long after they have left those locations and moved on with their daily lives.
In this 30 minute webinar you will learn:
- How Mogo Interactive, in partnership with Factual, translates observed location behavior into actionable targeting strategies. This will include a demo of Factual User Interface used to create a customized location based audience.
- How to build audiences from millions of physical places visited and layer in demographics and behaviors to reach your most valuable audiences.
- How to retarget customers that have engaged with you at your business, theatre, or campus to drive engagement and upsell.
Webinar: Lights, Camera, Action!: Driving New Patrons With Video Advertising & Beyond
Date: September 26, 2018
Time: 10:00 AM PT/ 1:00 PM ET
Speakers: Amanda Deely, Partnership Director at MogoARTS, Emily Kent, Director of Marketing at Denver Center for the Performing Arts, and Mark Ciglar, Founder/ Creative Director at Cinevative
Video advertising provides arts marketers with a unique way to attract the attention of potential patrons through movement and sound. Not only is video attention grabbing, it also drive results. In 2017, marketers who used video ended up growing revenue 49% faster than non-video users (Vidyard). Join us as we highlight the Denver Center for the Performing Arts’ successful use of video advertising, alongside a balanced media mix, to attract new patrons and boost ticket sales. We will be joined by Emily Kent, Director of Marketing at the Denver Center for the Performing Arts Theatre Company and Mark Ciglar, Founder/Creative Director at Cinevative as we explore the benefits of video advertising.
Demystifying Digital Channels: Display, Social and Search
Dynamic Product Dashboard Walkthrough
The New-To-File Dashboard
Tracking Conversions in a Multi-Device World
How Digital Arts Marketers Can Use Patron-Level Attribution to Drive Results