Case Study: Tampa Bay Lightning


An Integrated Digital Marketing Plan Generates Ticket Sales

See how we were able to drive over $500,000 of campaign correlated revenue for the professional hockey team by developing a highly targeted, multi-channel marketing campaign, integrating display, mobile, and Facebook campaigns to generate awareness and drive ticket sales from new and existing audiences.

Leveraging Google’s advanced DoubleClick online advertising platform and an additional robust social media advertising platform, Mogo created campaigns for both retargeting known audiences and prospecting to new (lookalike) audiences. Mogo leveraged the Lightning’s robust offline data by retargeting contacts in the Lightning CRM database.