Case Study: Smithsonian NMAAHC

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Reaching New Audiences in the Digital World

Online channels provide arts organizations with unprecedented opportunities to reach and engage with new, diverse audiences. However, with so much digital fragmentation, reaching your desired audience through those channels can be challenging at times.

Prior to the opening of the Smithsonian National Museum of African American History and Culture, the museum faced an additional challenge — how do you build an audience list for a museum that patrons cannot yet visit? In this case study from MogoARTS Marketing, discover how the Smithsonian’s newest museum, the National Museum of African American History and Culture, utilized Facebook lead ads to find new audiences and build their email list before it had even opened its doors.

Learn how we leveraged Facebook’s list building product technology for an online lead generation campaign to obtain over 7,000 new email sign-ups in one month.