Case Study: Powermat


Leveraging Integrated Marketing to Launch Powermat Wireless Charging at Starbucks

See how we were able to generate awareness of the Powermat breakthrough technology and drive trial and adoption of Powermat products at participating Starbucks locations. They did this by creating an omni-channel media plan that combined the powerful reach of traditional media along with highly targeted digital elements. It resulted in:

  • 106% over-delivery in Gross Rating Points
  • Added value
  • Lower cost