Case Study: The Oregon Shakespeare Festival

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Patron-Level Marketing: Driving Engagement and Ticket Purchases Across
Channels & Devices

Mogo was able to measure and report on individual patron purchases for the festival using Tessitura CRM data for Oregon Shakespeare Festival’s Summer campaign. See how they achieved:

  • 15:1 return on ad spend
  • 14% lift in cross-device purchases
  • 1,895 measured ticket purchases