Mogo helps you dig into your data to uncover insights from existing data to impact your digital-first marketing strategies.
Uncovering Insights From Existing Data to Impact Digital-First Marketing Strategies
Download the Webinar Recording:
You collect valuable first-party data through sources like application form fills, newsletter sign-ups, your social following, and CRM–now’s the time to put that data to work. In this webinar, we’ll show you how to use your hard-earned data, in a privacy-complaint way, to segment your audience to deliver customized messaging, and establish KPIs and tactics to drive successful marketing campaigns. Using real-world examples from Affinity Federal Credit Union, you’ll learn:
- Ways to establish “audience insights” from basic Google Analytics filters & Social Media following
- How to use Google Analytics insights & CRM data to segment your audience in order to customize messaging
- Examples of how the above steps could be applied to setting up KPIs/Goals and tactics for a digital marketing campaign
SETTING UP GOOGLE ANALYTICS
Click the link below to follow Google’s easy guide to setting up Google Analytics for your website.
FACEBOOK BUSINESS MANAGER
Click the link below to follow Facebook’s guide to creating a Facebook Business Manager profile.
Download our data organizer to start understanding what data you currently activate, how that data informs your creation of customer experience and marketing for new customers, and where you have gaps in your existing data ecosystem.
“We chose to work with Mogo to help us with our Digital Transformation because they bring expertise and insight in data, analytics, full-service marketing executions and reporting. Additionally, Mogo has a depth of knowledge about the challenges that Banks and Credit Unions face as they pivot to address audiences using digital channels. They are an extension of our team and solve challenges as if they are their own. Mogo’s responsiveness and collaboration are actively helping to grow our membership base, and the Mogo team continues to go above and beyond to help educate us about the changing digital landscape.”
Senior Marketing Manager, Affinity Federal Credit Union
“Mogo has been our digital marketing partner for over a year now. I say ‘partner’ rather than ‘agency,’ because they are an extension of my team helping us solve challenges as if they are their own. They are responsive and collaborative; providing helpful insights and ideas to help us grow our membership. They go above and beyond with their services and also educate us on the changing digital landscape. Our digital success is a tribute to their work on our behalf.”
SVP of Marketing, Technology Credit Union