Trends

Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs.
Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs.
23 Dec 2016

5 Things to Know about DoubleClick by Google And Why Marketers Should Care

Is Hallmark’s decision to abandon its sentimental television advertising this holiday season for digital marketing a spinoff of cable-cutting consumers? Maybe; although a steady school of media executives and analysts will argue the point. Regardless of whether cutting ties with cable providers ever fully manifests, the internet has changed how we spend our time and money. Digital marketing isn’t going away; in fact, it is expected to surpass traditional marketing within the next two years.
Is Hallmark’s decision to abandon its sentimental television advertising this holiday season for digital marketing a spinoff of cable-cutting consumers? Maybe; although a steady school of media executives and analysts will argue the point. Regardless of whether cutting ties with cable providers ever fully manifests, the internet has changed how we spend our time and money. Digital marketing isn’t going away; in fact, it is expected to surpass traditional marketing within the next two years.
11 Dec 2015

Brands Move Holiday Ads Online & Away from TV

Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or idea instead. All marketing should be engaging. At the roadshow, Marketo CMO Sanjay Dholakia discussed how all marketers can be more engaging, and therefore, better marketers. While “engagement marketing” might be a buzzword, being more engaging is something all marketers can get behind.
Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or idea instead. All marketing should be engaging. At the roadshow, Marketo CMO Sanjay Dholakia discussed how all marketers can be more engaging, and therefore, better marketers. While “engagement marketing” might be a buzzword, being more engaging is something all marketers can get behind.
01 Sep 2015

“Engagement Marketing” – Another Buzzword, or a New Marketing Mantra?