Trends

Tips, Trends, Wellness

Combating Anxiety Series: Spring Cleaning

Mogo Interactive

Combating Anxiety Series: Social Activities & Streaming

Mogo Interactive

Most of us are now staying home to prevent the COVID-19 spread, so it’s inevitable we are still all on edge due to the uncertainty of how long shelter-in-place will last. One way to help cultivate a sense of peace during these unprecedented times is through meditation.

Combating Anxiety Series: Meditation

Mogo Interactive

Content Marketing, Data, Marketing, Mogo Quarterly, Social, Social Media, Social Tips, Tips, Trends

We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.

Mogo Quarterly: Volume 1

Mogo Interactive

Best Practices, Marketing, Programmatic, Trends

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Digital Ad Spending to Overtake Traditional in 2019

Programmatic, Strategy, Tech Updates, Trends

We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.

Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV

Conferences, Trends

This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends.

5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018

Conferences, Financial Services, Tips, Trends

FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss what’s pushing the financial industry forward. Here are our top takeaways.

Taking the Personal Finance Conversation Home: 5 Things We Learned at FinCon18

Mogo Interactive

Best Practices, eCommerce, Social Media, Social Tips, Tips, Trends

Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy.

Top 5 Social Media Creative Trends for eCommerce

Tech Updates, Trends

With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after they’ve left these locations through an innovative practice called place targeting.

How Place Targeting is Changing the Game for Marketers