Trends

Most of us are now staying home to prevent the COVID-19 spread, so itâs inevitable we are still all on edge due to the uncertainty of how long shelter-in-place will last. One way to help cultivate a sense of peace during these unprecedented times is through meditation. — Most of us are now staying home to prevent the COVID-19 spread, so it’s inevitable we are still all on edge due to the uncertainty of how long shelter-in-place will last. One way to help cultivate a sense of peace during these unprecedented times is through meditation.

COMBATING ANXIETY SERIES: MEDITATION

Mogo Interactive

Content Marketing, Data, Marketing, Mogo Quarterly, Social, Social Media, Social Tips, Tips, Trends

Weâre excited to roll out our new publication, Mogo Quarterly! Housed inside, youâll find a collection of informative articles to help you navigate marketing best practices; weâll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital. — We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.

Mogo Quarterly: Volume 1

Mogo Interactive

Best Practices, Marketing, Programmatic, Trends

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Digital Ad Spending to Overtake Traditional in 2019

Programmatic, Strategy, Tech Updates, Trends

We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.

Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV

Conferences, Trends

This yearâs AMA Symposium for the Marketing of Higher Education was easily one of the best conferences Iâve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this yearâs conference, brought to you by yours truly and a few of my EDU friends. — This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends.

5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018

Conferences, Financial Services, Tips, Trends

FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss what’s pushing the financial industry forward. Here are our top takeaways.

Taking the Personal Finance Conversation Home: 5 Things We Learned at FinCon18

Mogo Interactive

Best Practices, eCommerce, Social Media, Social Tips, Tips, Trends

Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy.

Top 5 Social Media Creative Trends for eCommerce

Tech Updates, Trends

With both geotargeting and geofencing, weâre able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after theyâve left these locations through an innovative practice called place targeting. — With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after they’ve left these locations through an innovative practice called place targeting.

How Place Targeting is Changing the Game for Marketers

Best Practices, Trends

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read âSponsored Contentâ or âADâ above the title. That's native advertising. — Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That's native advertising.

Native Advertising is Trending: Here’s 6 Tips to Win at it

Social Media, Tech Updates, Trends

Instagram announced theÂ addition of carousel ads to user âStoriesâÂ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay âliveâ for 24 hours, much (read:Â exactly) like Snapchat... — Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay ‘live’ for 24 hours, much (read: exactly) like Snapchat...

Instagram Introduces Carousel Ads to Stories

Katie Rzendzian