Programmatic, Strategy, Tech Updates, Trends 19 Nov 2018 Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of… Doug Mowbray
Conferences, Trends 06 Nov 2018 5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018 This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended.… Chris Chilcote
Conferences, Financial Services, Tips, Trends 10 Oct 2018 Taking the Personal Finance Conversation Home: 5 Things I Learned at FinCon18 FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss… Cal Escue
Best Practices, eCommerce, Social Media, Social Tips, Tips, Trends 05 Oct 2018 Top 5 Social Media Creative Trends for eCommerce Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to… Jenn Walker
Tech Updates, Trends 02 Oct 2018 How Place Targeting is Changing the Game for Marketers With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can… Doug Mowbray
Best Practices, Trends 17 May 2018 Native Advertising is Trending: Here’s 6 Tips to Win at it Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across… Sarah Chapman
Social Media, Tech Updates, Trends 16 Mar 2018 Instagram Introduces Carousel Ads to Stories Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media… Katie Rzendzian
Best Practices, Programmatic, Trends 29 Mar 2017 The Importance of Customer-Centric Campaigns All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the… mogointeractive
Best Practices, Trends 29 Mar 2017 Hyper Local Targeting & Geofencing are Changing the Game for Marketers What if you could target your company’s current and future customers that can be found within a geographic area as… mogointeractive
EDU, Financial Services, Public Media, Trends 23 Dec 2016 5 Things to Know about DoubleClick by Google And Why Marketers Should Care Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase… mogointeractive
