Best Practices, Trends 17 May 2018 Native Advertising is Trending: Here’s 6 Tips to Win at it Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across… Sarah Chapman
Social Media, Tech Updates, Trends 16 Mar 2018 Instagram Introduces Carousel Ads to Stories Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media… Katie Rzendzian
Best Practices, Programmatic, Trends 29 Mar 2017 The Importance of Customer-Centric Campaigns All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the… mogointeractive
Best Practices, Trends 29 Mar 2017 Hyper Local Targeting & Geofencing are Changing the Game for Marketers What if you could target your company’s current and future customers that can be found within a geographic area as… mogointeractive
EDU, Financial Services, Public Media, Trends 23 Dec 2016 5 Things to Know about DoubleClick by Google And Why Marketers Should Care Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase… mogointeractive
Trends 09 Feb 2016 Digital Display Takes the Cake in 2016 Display banners and other types of digital display ads, including rich media, continue to be effective channels for brands to… mogointeractive
Trends 11 Dec 2015 Brands Move Holiday Ads Online & Away from TV Is Hallmark’s decision to abandon its sentimental television advertising this holiday season for digital marketing a spinoff of cable-cutting consumers?… mogointeractive
Trends, Video 01 Oct 2015 What’s Up With Autoplay Video? According to Facebook, viewers who are exposed to videos on Facebook are more likely to upload their own videos as… mogointeractive
Best Practices, Tips, Trends 01 Sep 2015 “Engagement Marketing” – Another Buzzword, or a New Marketing Mantra? Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or… mogointeractive
Trends 01 Sep 2015 Cutting the Cord – Is TV done for? There’s the new threat of “cord cutting”, which is becoming more familiar and common as different audiences begin to see… mogointeractive
