Tips

A leading digital analytics agency, E-nor, estimates that only 3% of Google Analytics (GA) configurations are set up and used correctly.  It should be of little surprise that very few businesses and organizations take advantage of this simple, yet powerful filter configuration in GA. If your business or organization uses a single GA account to track users across different domains and/or subdomains (e.g.  tickets.yourbiz.org), we are quite confident you’ll find a lot of value in this implementation guide.
A leading digital analytics agency, E-nor, estimates that only 3% of Google Analytics (GA) configurations are set up and used correctly. It should be of little surprise that very few businesses and organizations take advantage of this simple, yet powerful filter configuration in GA. If your business or organization uses a single GA account to track users across different domains and/or subdomains (e.g. tickets.yourbiz.org), we are quite confident you’ll find a lot of value in this implementation guide.
17 Oct 2016

Technical Tips: 5 Steps to Adding Your Website Domain to Google Analytics’ Content Reports

Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or idea instead. All marketing should be engaging. At the roadshow, Marketo CMO Sanjay Dholakia discussed how all marketers can be more engaging, and therefore, better marketers. While “engagement marketing” might be a buzzword, being more engaging is something all marketers can get behind.
Engagement marketing may just be another fun marketing term to throw around, but perhaps it should be an attitude or idea instead. All marketing should be engaging. At the roadshow, Marketo CMO Sanjay Dholakia discussed how all marketers can be more engaging, and therefore, better marketers. While “engagement marketing” might be a buzzword, being more engaging is something all marketers can get behind.
01 Sep 2015

“Engagement Marketing” – Another Buzzword, or a New Marketing Mantra?