Best Practices, Marketing, Media, Programmatic, Strategy Remarketing is an effective strategy that could potentially increase conversion rates for your company, whether it be converting website visitors into customers or spreading brand awareness. 24 Jul 2019 Does Remarketing Work? Jackie Lozaw
Best Practices, Marketing, Measurement, Strategy, Tips Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We'll outline some quick tips for successfully using these platforms. 23 Jul 2019 Understanding Your Audience: Google Analytics and Facebook Jackie Lozaw
Programmatic, Strategy, Tech Updates, Trends We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined. 19 Nov 2018 Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV Doug Mowbray
Marketing, Strategy The terms “marketing strategy” and “marketing tactics” are terms commonly used in business. Although most organizations know that both are important, the terms are often mixed up among marketers, clients, and other individuals within organizations. So what is the difference? 09 Feb 2017 The S.M.A.R.T way to use Marketing Strategy and Tactics ft. Tampa Bay Lightning mogointeractive
Strategy, Video With cord-cutting becoming the new reality, it’s critical that you’re able to continue to reach your audiences for marketing using other methods than traditional media. Video ads, which are more engaging than traditional TV media buys, are a sound alternative. 23 Dec 2016 Why You Should Use Video In Your Digital Ad Strategy mogointeractive
Measurement, Strategy Let's take a closer look at the digital advertising industry’s current cross-device measurement (reporting) technology and why it’s bound to be a game-changer. 02 Nov 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 mogointeractive
Media Planning, Strategy Is your spending in each media category aligned with your marketing goals? Whether it’s awareness, revenue, or conversions you’re after (or all three!), it’s important to consider this question. 04 May 2016 Media Planning for 2016 and Beyond – What You Need to Know NOW mogointeractive
Marketing, Strategy With so many technologies and methodologies available to digital marketers today, even seasoned digital marketers with ample experience could be making serious (and avoidable) mistakes that will prevent their campaigns from ever achieving acceptable performance or driving the desired results. 07 Oct 2015 Avoid These 5 Digital Marketing Mistakes mogointeractive
