Programmatic

Best Practices, Marketing, Media, Programmatic, Strategy

Remarketing is an effective strategy that could potentially increase conversion rates for your company, whether it be converting website visitors into customers or spreading brand awareness.

Does Remarketing Work?

Best Practices, Marketing, Programmatic, Trends

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Digital Ad Spending to Overtake Traditional in 2019

Programmatic, Strategy, Tech Updates, Trends

We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.

Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV

Marketing, Media, Programmatic, Tech Updates

In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that, and Mogo’s mission is to adopt these advanced tools, become power users, and then deploy them across the hundreds of mid market clients we support to enable them to truly market bigger than their budgets.

Two Digital Marketers Walk into a Bar…

Best Practices, Programmatic

As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.

All the News That’s Not Fit to Print

Best Practices, Content Marketing, Programmatic

Now that we are almost halfway through 2017, you are no doubt evaluating your marketing strategies and planning for the next season or fiscal year.

Download: 5 Things to Consider for This Year’s Digital Planning

Best Practices, Programmatic, Trends

All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the majority of revenue comes from a small subset of loyal customers. If we know that all customers are not of equal value, why do we rely on campaign and marketing reports that fail to provide much-needed insights about our customers?

The Importance of Customer-Centric Campaigns

mogointeractive

Best Practices, Programmatic

What role does music play in your life? Do you find that it fuels your creativity, can affect your mood, and enable you to recall memories? Do you listen to music at work, in your free time, while waking up, or while exercising? Well, you are not alone, and as a marketer, your target audience consumes music content too.

Three Ways Marketers Can Rock Campaign Performance With Spotify

mogointeractive

Best Practices, Programmatic

Just as marketers use social media and digital marketing as tools to attract new customers, stand out from their competitors, and gain brand awareness, politicians use those same tools to attract new voters, further their lead in the presidential race and spread awareness of their stance on important issues.

Programmatic Advertising is Key for Marketers and Politicians

mogointeractive

Programmatic advertising is changing the way marketers target and reach key audiences, but it still only comprises a relatively small set of total digital marketing and advertising spend. By 2016, however, this number is expected to rise above the majority of all digital advertising spend (to 63%).

Programmatic Basics: Your Questions, Answered

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