EDU

Cross-department communication remains a challenge for most institutions, understandably. Each department is tasked with different initiatives, has limited resources and often sits in a far away building on campus. But there is a systematic way to narrow this gap (especially between Marketing/Communications and Admissions/Enrollment) and properly set each other up for success.

Closing the Gap: Building a Stronger Bridge Between Departments on Campus

Best Practices, EDU, Social Media

As the new-comer and intern for the Mogo Team, Iâm still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic. — As the new-comer and intern for the Mogo Team, I’m still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic.

Reaching Students Through Social to Sell Out the Stadium

EDU, Financial Services, Public Media, Trends

Because Googleâs breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase âadvertising using Google.â However, brands and organizations who donât understand the differences between Googleâs two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs. — Because Google’s breadth in the digital advertising space is unprecedented, it might be simple to fall victim to the phrase “advertising using Google.” However, brands and organizations who don’t understand the differences between Google’s two digital advertising solutions will ultimately struggle to make educated decisions about which technologies best suit their needs.

5 Things to Know about DoubleClick by Google And Why Marketers Should Care

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EDU, Success Story

Houghton was facing aggressive enrollment goals in Fiscal 2015-16. The Houghton Marketing Team hoped to centralize their digital marketing efforts in 2015, and to take a more holistic and synthesized approach to their overall marketing plan moving forward.

Houghton College: Driving Undergraduate Admissions With a Full-Funnel Digital Strategy

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Best Practices, EDU

4 Ways To Boost Student Enrollment With Digital Marketing

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While Higher Ed institutions and the circus have little in common on the surface, each has very specific audiences and, therefore, smart marketing strategies are required to reach your target audience. Their audiences are also similar in that theyâre on the go and on their devices. — While Higher Ed institutions and the circus have little in common on the surface, each has very specific audiences and, therefore, smart marketing strategies are required to reach your target audience. Their audiences are also similar in that they’re on the go and on their devices.

3 Things EDU Marketers Can Learn From The Circus

While Higher Ed institutions and the circus have little in common on the surface, each has very specific audiences and,…

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