Best Practices, Marketing, Media, Programmatic, Strategy Remarketing is an effective strategy that could potentially increase conversion rates for your company, whether it be converting website visitors into customers or spreading brand awareness. 24 Jul 2019 Does Remarketing Work? Jackie Lozaw
Best Practices, Marketing, Measurement, Strategy, Tips Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We'll outline some quick tips for successfully using these platforms. 23 Jul 2019 Understanding Your Audience: Google Analytics and Facebook Jackie Lozaw
Best Practices, Nonprofit Marketing, Social Tips For non-profit organizations with limited time and resources, it's important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started. 25 Jun 2019 Creative Marketing Tactics for Non-profits That Don’t Cost a Dime Jackie Lozaw
Best Practices, Social, Social Media, Social Tips You asked, we're answering! Mogo's PPC Manager answers all of your burning social media advertising questions. 30 Apr 2019 Let’s Get Social: Answering Your Burning Social Advertising Questions Jenn Walker
Best Practices, Marketing, Programmatic, Trends eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019. 26 Feb 2019 Digital Ad Spending to Overtake Traditional in 2019 Sarah Chapman
Best Practices, eCommerce, Social Media, Social Tips, Tips, Trends Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy. 05 Oct 2018 Top 5 Social Media Creative Trends for eCommerce Jenn Walker
Best Practices No matter how big an organization's marketing budgets may be, it just never seems to be enough. What's a digital marketer to do? Here are three things digital marketers are doing to market bigger than their budgets. 12 Sep 2018 3 Ways to Market Bigger Than Your Budget Danielle Johnson
Best Practices, Financial Services, Tips With more and more customers banking online, it’s vital to have a strong footprint in the digital space. Here are some digital best practices we’ve mapped out to ensure you’re staying competitive. 27 Aug 2018 4 Digital Ad Best Practices for Credit Unions Judi Ratto
Best Practices, EDU, Social Media As the new-comer and intern for the Mogo Team, I’m still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic. 11 Jul 2018 Reaching Students Through Social to Sell Out the Stadium Jackie Lozaw
Best Practices, Trends Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That's native advertising. 17 May 2018 Native Advertising is Trending: Here’s 6 Tips to Win at it Sarah Chapman
