The Importance of Customer-Centric Campaigns

All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the majority of revenue comes from a small subset of loyal customers. If we know that all customers are not of equal value, why do we rely on campaign and marketing reports that fail to provide much-needed insights about our customers?

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Hyper Local Targeting & Geofencing are Changing the Game for Marketers

What if you could target your company’s current and future customers that can be found within a geographic area as small as 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice.

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