As the new-comer and intern for the Mogo Team, I’m still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic.
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That’s native advertising.
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting…
As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.