In our previous post “Organize Your Data to Create an Impactful Omnichannel Strategy,” we introduced you to omnichannel marketing, why it’s important, and the part your data plays in activating an omnichannel strategy. Now, let’s take a look at the real-world context of what a financial services customer lifecycle looks like through an omnichannel framework.
Creative Marketing Tactics for Non-profits That Don’t Cost a Dime
For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started.
Google Gallery Ads: Coming Late 2019
Gallery Ads will add a visual and interactive component to traditional text-based search ads. Historically, search ads have been text only but with Gallery Ads advertisers will have the ability to include up to eight swipeable images.
Organize Your Data to Create an Impactful Omnichannel Strategy
Modern-day empowered consumers demand a new type of engagement strategy. An omnichannel approach builds on the already widely implemented multi-channel strategy to consider the customer at its core.
Let’s Get Social: Answering Your Burning Social Advertising Questions
You asked, we’re answering! Mogo’s PPC Manager answers all of your burning social media advertising questions.
Digital Ad Spending to Overtake Traditional in 2019
eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.
Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018
This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends.
Taking the Personal Finance Conversation Home: 5 Things We Learned at FinCon18
FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss what’s pushing the financial industry forward. Here are our top takeaways.
Top 5 Social Media Creative Trends for eCommerce
Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy.