As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together.
As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.
All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the majority of revenue comes from a small subset of loyal customers. If we know that all customers are not of equal value, why do we rely on campaign and marketing reports that fail to provide much-needed insights about our customers?
What if you could target your company’s current and future customers that can be found within a geographic area as small as 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice.