As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together.
Breaking Down US Media Ad Spending (2016-2021)
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars.
Why the Number of Social Media Users Matters to Marketers
At the end of June, Facebook announced that they had hit 2 billion monthly active users. Since the social media site, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of users appears to be growing at an astronomical rate.
All the News That’s Not Fit to Print
As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.
Download: 5 Things to Consider for This Year’s Digital Planning
Now that we are almost halfway through 2017, you are no doubt evaluating your marketing strategies and planning for the next season or fiscal year.
Building Your SEO Home
Having a good website is like having a clean home. Would you invite over a large group of people if your house was a mess? Would those people be looking to return to your home if they had a poor experience the last time? Probably not.
Reaching Customers with a Full-Funnel Approach
In business, we typically see the highest average revenue coming from a small subset of loyal customers. It’s important to focus your media spend on engaging and retaining your most profitable customers while reaching potential new audiences with the most desired profile.
The Importance of Customer-Centric Campaigns
All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the majority of revenue comes from a small subset of loyal customers. If we know that all customers are not of equal value, why do we rely on campaign and marketing reports that fail to provide much-needed insights about our customers?
Hyper Local Targeting & Geofencing are Changing the Game for Marketers
What if you could target your company’s current and future customers that can be found within a geographic area as small as 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice.
A Beginner’s Guide for Setting up Google Analytics in 7 Easy Steps
In this guide, we’ll cover some of the basics to ensure that your data is accurate (a requirement if it is to be actionable), along with some helpful tips to begin unlocking the value of Google Analytics. We assume that you’ve already created an account with Google Analytics.