FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss what’s pushing the financial industry forward. Here are our top takeaways.
Top 5 Social Media Creative Trends for eCommerce
Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy.
How Place Targeting is Changing the Game for Marketers
With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after they’ve left these locations through an innovative practice called place targeting.
3 Ways to Market Bigger Than Your Budget
No matter how big an organization’s marketing budgets may be, it just never seems to be enough. What’s a digital marketer to do? Here are three things digital marketers are doing to market bigger than their budgets.
4 Digital Ad Best Practices for Credit Unions
With more and more customers banking online, it’s vital to have a strong footprint in the digital space. Here are some digital best practices we’ve mapped out to ensure you’re staying competitive.
Two Digital Marketers Walk into a Bar…
In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that, and Mogo’s mission is to adopt these advanced tools, become power users, and then deploy them across the hundreds of mid market clients we support to enable them to truly market bigger than their budgets.
Closing the Gap: Building a Stronger Bridge Between Departments on Campus
Cross-department communication remains a challenge for most institutions, understandably. Each department is tasked with different initiatives, has limited resources and often sits in a far away building on campus. But there is a systematic way to narrow this gap (especially between Marketing/Communications and Admissions/Enrollment) and properly set each other up for success.
DoubleClick Rebrands to Google Marketing Platform
DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.
Reaching Students Through Social to Sell Out the Stadium
As the new-comer and intern for the Mogo Team, I’m still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic.
Native Advertising is Trending: Here’s 6 Tips to Win at it
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That’s native advertising.