We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
5 Takeaways from the AMA Symposium for the Marketing of Higher Education 2018
This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends.
Taking the Personal Finance Conversation Home: 5 Things We Learned at FinCon18
FinCon is a convergence of media and money, where bloggers, vloggers, Fintech startups, publishers, and app companies gather to discuss what’s pushing the financial industry forward. Here are our top takeaways.
Top 5 Social Media Creative Trends for eCommerce
Staying up to date with social media trends is important for any eCommerce brand. Most come to us looking to maximize their media investments while creating a better consumer experience. To help, we have identified the top 5 social media creative trends that ecommerce orgs are experimenting with in their social media strategy.
How Place Targeting is Changing the Game for Marketers
With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after they’ve left these locations through an innovative practice called place targeting.
3 Ways to Market Bigger Than Your Budget
No matter how big an organization’s marketing budgets may be, it just never seems to be enough. What’s a digital marketer to do? Here are three things digital marketers are doing to market bigger than their budgets.
4 Digital Ad Best Practices for Credit Unions
With more and more customers banking online, it’s vital to have a strong footprint in the digital space. Here are some digital best practices we’ve mapped out to ensure you’re staying competitive.
Two Digital Marketers Walk into a Bar…
In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that, and Mogo’s mission is to adopt these advanced tools, become power users, and then deploy them across the hundreds of mid market clients we support to enable them to truly market bigger than their budgets.
Closing the Gap: Building a Stronger Bridge Between Departments on Campus
Cross-department communication remains a challenge for most institutions, understandably. Each department is tasked with different initiatives, has limited resources and often sits in a far away building on campus. But there is a systematic way to narrow this gap (especially between Marketing/Communications and Admissions/Enrollment) and properly set each other up for success.
DoubleClick Rebrands to Google Marketing Platform
DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.