It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting…
Instagram Introduces Carousel Ads to Stories
Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay ‘live’ for 24 hours, much (read: exactly) like Snapchat…
What You Need to Know About Google Chrome’s Ad Blocker
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers.
Understanding Facebook’s 2018 News Feed Update
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together.
Breaking Down US Media Ad Spending (2016-2021)
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars.
Why the Number of Social Media Users Matters to Marketers
At the end of June, Facebook announced that they had hit 2 billion monthly active users. Since the social media site, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of users appears to be growing at an astronomical rate.
All the News That’s Not Fit to Print
As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.
Download: 5 Things to Consider for This Year’s Digital Planning
Now that we are almost halfway through 2017, you are no doubt evaluating your marketing strategies and planning for the next season or fiscal year.
Building Your SEO Home
Having a good website is like having a clean home. Would you invite over a large group of people if your house was a mess? Would those people be looking to return to your home if they had a poor experience the last time? Probably not.
Reaching Customers with a Full-Funnel Approach
In business, we typically see the highest average revenue coming from a small subset of loyal customers. It’s important to focus your media spend on engaging and retaining your most profitable customers while reaching potential new audiences with the most desired profile.