In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that, and Mogo’s mission is to adopt these advanced tools, become power users, and then deploy them across the hundreds of mid market clients we support to enable them to truly market bigger than their budgets.
Closing the Gap: Building a Stronger Bridge Between Departments on Campus
Cross-department communication remains a challenge for most institutions, understandably. Each department is tasked with different initiatives, has limited resources and often sits in a far away building on campus. But there is a systematic way to narrow this gap (especially between Marketing/Communications and Admissions/Enrollment) and properly set each other up for success.
DoubleClick Rebrands to Google Marketing Platform
DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most advanced, inter-connected advertising platform in the world.
Reaching Students Through Social to Sell Out the Stadium
As the new-comer and intern for the Mogo Team, I’m still memorizing all the acronyms used effortlessly in the office. There is one thing, however, that did not require much study: the evident benefit of digital media marketing for the college kid demographic.
Native Advertising is Trending: Here’s 6 Tips to Win at it
Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That’s native advertising.
We Need to Talk About Consumer Data Privacy
It’s been a busy few weeks for the advertising industry. The consumer data privacy debate is very much alive, with Cambridge Analytica giving us an excellent example of what gathering and using data irresponsibly (via Facebook) looks like. Facebook, in turn, has responded with new restrictions on targeting…
Instagram Introduces Carousel Ads to Stories
Instagram announced the addition of carousel ads to user ‘Stories’ this month, allowing marketers to share up to three pieces of media (photos or videos) at once. Stories, a popular Insta-feature, lets users post real-time videos that stay ‘live’ for 24 hours, much (read: exactly) like Snapchat…
What You Need to Know About Google Chrome’s Ad Blocker
On February 15, 2018 Google rolled out its built-in ad blocker to Chrome browsers. Google’s built-in ad blocker is one of the first to make blocking intrusive ads on both web browsers and mobile devices seamless for consumers.
Understanding Facebook’s 2018 News Feed Update
As you may have seen a couple of weeks ago, Facebook announced some changes to the way they will choose what posts to show in a users News Feed with a piece titled News Feed FYI: Bringing People Closer Together.
Breaking Down US Media Ad Spending (2016-2021)
If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars.