Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We’ll outline some quick tips for successfully using these platforms.
In our previous post “Organize Your Data to Create an Impactful Omnichannel Strategy,” we introduced you to omnichannel marketing, why it’s important, and the part your data plays in activating an omnichannel strategy. Now, let’s take a look at the real-world context of what a financial services customer lifecycle looks like through an omnichannel framework.
For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started.
We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined.
This year’s AMA Symposium for the Marketing of Higher Education was easily one of the best conferences I’ve ever attended. Over 1,200 higher education marketers attended this four day whirlwind of content, collaboration and coffee (lots of coffee for me). Here are five trends and takeaways from this year’s conference, brought to you by yours truly and a few of my EDU friends.