Apple iOS 14 Update and Impact to Facebook

As the conversation around data privacy has come to the forefront of digital advertising, we are seeing platforms, advertisers, and major players shifting to provide users with more control over their online activity and data sharing. The most recent player to make a move is Apple, with a new update to be released for iOS 14 that gives its users the option to opt in or out of app tracking.  

Details around when Apple’s changes will take effect are still evolving, however, Facebook has started preparing so that advertisers are in the right place when it happens. We’ve been able to nail down the big takeaways that you need to know now:

What’s Happening

As Apple has announced iOS 14 policy updates, they have made specific changes that will reduce the ability for advertisers to target and report on in-app and website conversion events. Apple will feature a prompt in mobile apps that informs users the app wants permission to use their data for tracking with two  simple buttons: 

Allow Tracking or Ask App Not to Track.

This prompt will ask for the user’s permission to track them across third-party apps and websites. Users will either opt-in or out of certain data sharing. While we know this will impact Facebook, we do expect there to be implications of these changes across many digital advertising platforms. If a user opts-in to data sharing then there will be effectively no change to the data Facebook will be able to report on that particular user. If they opt-out, Apple will limit the amount of data and user behavior information that can be shared back.

Facebook’s Changes

In response to Apple’s new privacy updates, Facebook is implementing app-wide changes to how advertisers track, measure, and aggregate audiences. Some of these limitations only apply to iOS 14 users – while others are being implemented globally across tools and capabilities.

  • Tracking: Advertisers are now limited to 8 conversion events per domain. These events include standard events and custom conversions, and each event must be prioritized and ranked by importance to the advertiser. For example, if an iOS 14 user opts out of tracking, and they add something to their cart and also completes a purchase, only part of that data will be sent back to Facebook.
  • Optimization: While additional conversion events may be tracked and pulled in through the Facebook analytics portal, campaigns can only be optimized to the selection of the 8 conversion events. 
  • Measurement & Attribution: 
    • Going forward, 28-day click-through, 28-day view-through, and 7-day view-through attribution windows will not be supported for active campaigns. Attribution and optimization default windows will be set to 7-day click-through.
    • Aggregated Event Measurement will be implemented for a user who opts out of tracking, meaning Facebook will only receive the highest ranked event from Apple for a given user’s visit. For example, if a user performs a ViewContent, AddToCart, and Purchase event during a visit, only the Purchase would be reported.

Major Impacts

These changes will impact both how we determine tracking success of campaigns as well as affect performance of any 1st-party audiences created from pixel conversion data. Once iOS 14 updates go into place, Facebook is expecting a loss of conversion reporting.

If a user opts-out via the prompt on Facebook or Instagram, both app and web events will be impacted, resulting in potentially reduced ad effectiveness and limitations on measurement. If users opt to send their data when using Facebook apps, nothing changes related to data sent — their data is sent as normal using mobile web tracking.

The Good News

Page View events, site visitation, and audiences aggregated based on domain/url sources will NOT be impacted by these changes. (Retargeting audiences will remain unaffected) The only impact to audience sizes comes into play for any audience that is sourced from a conversion event (for example, creating an audience of Purchasers).

All desktop activity and non-iOS 14 device activity will not be impacted the majority of the limitations being rolled out. While some changes are global (such as the 8 event limit) others such as the Aggregated Event Measurement only apply to conversions being sent back from iOS 14 devices. 

Next Steps

In preparation for this shift, Facebook has rolled out new requirements for advertisers to comply with Apple’s changes:

  1. Domain Verification – Domains must be verified for conversion tracking. Domains can only be verified by 1 Business Manager account. While domains can be shared, the verified owner is the only one that can prioritize and set up conversion events. 
  2. Setup Event Configuration – Prioritize conversion events by order of importance, assess current pixel event mapping especially for custom conversions.
  3. Historical Benchmarking – Pull aggregated reporting for historical reference to benchmark attribution windows for future reporting comparisons and campaign optimizations. 

Mogo is committed to keeping our affected partners updated on the coming changes from iOS 14 and how it affects other digital advertising channels. If you’re interested in participating in the conversation, Facebook encourages advertisers to speak up.

What You Need to Know About Facebook & Instagram Ad Spend in July

A growing number of advertisers including Ben & Jerrys, DeVry University, Honda, and Sesame Street have joined civil rights groups in a new campaign “Stop Hate for Profit” to temporarily halt advertising spend on Facebook and Instagram in the month of July, some organizations have gone as far as stopping all advertising on social through the end of 2020. The movement’s goal is to pressure Facebook CEO, Mark Zukerberg to address Facebook’s impact on society, and follow Twitter’s lead to draw a definitive line regarding hate speech that cannot be crossed in on-platform discussion.

As of 2019, nearly 99% of Facebook’s $70 billion revenue comes directly from advertising, and many say the social media giant should do more to protect Black users and call out hate speech. The groups are asking Facebook to take clear and actionable steps as outlined on the Stop Hate for Profit website which include accountability, decency and support. Mark Zuckerberg posted an update in response to the movement on June 26th, “Many of the changes we’re announcing today come directly from feedback from the civil rights community and reflect months of work with our civil rights auditors…Facebook stands for giving people a voice — especially people who have previously not had as much voice or power to share their experiences.” The Facebook post goes into detail on 4 major initiatives the company is implementing:

  1. Providing Authoritative Information on Voting
  2. Steps to Fight Voter suppression
  3. Establishing higher standards for hateful content in ads
  4. Proactively labeling newsworthy content

While word is spreading among advertisers, a recent Google Consumer Survey highlighted that 70% of Facebook/Instagram users were either unaware of the boycott, or unsure how they felt about it. The highest rates of approval for the boycott came from 18-24 year olds, followed closely by users over 65.

We understand that not all organizations, especially non-profits, have the ability to stop advertising. What is important is to evaluate if pausing Facebook or Instagram spend makes sense for your organization:

  • Who is your audience, are they active Facebook users?
  • What are your organization’s marketing goals?
  • Does Facebook’s policy violate/conflict with your company’s values and/or mission statement?

After reviewing these questions your organization may be consider joining the #StopHateforProfit movement. If so, your Mogo team can discuss your opportunities to re-allocate any planned Facebook or Instagram spend to alternative channels, tailored to your audience and campaign goals. We are here to support our partners to align their media investment, goals, and needs.

Injustice for One Is Injustice for All

For far too long, it has been time to stand up and speak out against racism and the structures that support it in our society. The events of the past couple of weeks are just the most recent examples of the systemic oppression of the black community that has been foundational to the creation of our America, and everyone (including the Corporations that keep our economy’s gears turning) is responsible for participating in the revolutions that will enact change. James Baldwin once said that “not everything that is faced can be changed, but nothing can be changed until it is faced.” At Mogo Interactive, we are facing racism and oppression head-on. We believe that black lives matter. We resist racism. We are dedicated to being a part of the solution and we support all those fighting for change.

We believe that it is our job as a company to use our platforms for good, and we intend to do just that by bringing to light resources, petitions, and funds so that the fire that America has right now to fight the systemic injustice will not die out.

Below you’ll find petitions, funds, and resources for you to engage with to help fight this battle that has been fought for far too long. Injustice for one is injustice for all.


Change KKK Status into Terrorist Organization – Ever since the inception of the Ku Klux Klan in December 24, 1865 they have terrorized American citizens for the color of their skin and opposing views. This group has a long history of murder & intimidation of people based on color and religion.

Justice for Breonna Taylor – Breonna Taylor was an award-winning EMT and model citizen. She loved her family and community, working at two hospitals as an essential worker during the pandemic.

Text “ENOUGH” to 55156 – demand justice for Breonna Taylor

Text “JUSTICE” to 55156 – demand DA George Barnhill and Jackie Johnson are removed from office

Justice for David McAtee – David McAtee was shot and killed by the LMPD and the National Guard on June 1st at his BBQ stand in Louisville, Kentucky. He was unarmed when he was shot and his body was left in the street for more than 12 hours after the incident occurred. McAtee volunteered his time giving meals to his community.

Please note: Many funds have received overwhelming support and have requested for donations to be sent to other organizations. This list is accurate for those who are still asking for donations as of 6/18/2020.

Black Lives Matter –
Center for Constitutional Rights –
Campaign Zero –
Columbus Freedom Fund –
Equal Justice Initiative –
My Block, My Hood, My City –
My Brother’s Keeper –
National Urban League –
Race Forward –
The Loveland Foundation –
Unicorn Riot –


Note: We have linked to Amazon, but we encourage you to shop Black-owned bookstores when possible, here is a helpful list

White Fragility: Why It’s So Hard For White People To Talk About Racism – White fragility is the tendency of a white person to become defensive when confronted with information on racial injustice and how that often benefits white people. This book explains the dynamics of that tendency and how white people might build their capacity of taking on that (uncomfortable) conversation in the on-going work towards racial justice.

Algorithms of Oppression: How Search Engines Reinforce Racism – Dives into the field of information science, machine learning to investigate how negative biases against women of color are embedded in search engine results.

Rage Inside The Machine – This book demonstrates how morals have been embedded in our technology infrastructure by diving into historical stories and investigating complex connections between institutional prejudices and new technologies.

Kids Books:
Note: We have linked to Amazon, but we encourage you to shop Black-owned bookstores when possible, here is a helpful list

All Are Welcome – All Are Welcome Here shares the message of a school where everyone’s differences are loved and celebrated.

Sulwe – Sulwe creates a heartwarming story to inspire children to see their own unique beauty and appreciate it.

I Am Enough – I Am Enough focuses on loving who you are and respecting others while being kind to one another no matter the differences.

White People, Enough: A Look at Power and Control | Jaelyn Coates | TEDxCSU

TV Shows:
When They See Us (Available on Netflix) – Dramatized account of the Central Park Five. Show follows the corrupt trial that resulted in five innocent men being convicted of a crime that they were innocent of.

Dear White People (Available on Netflix) – A campus culture war between blacks and whites at a predominantly white school comes to a head when the staff of a humour magazine stages an offensive Halloween party.


13th (Available on Netflix) – Documentary on the unjust imprisonment system and systemic inequalities of the prison system.

Black Power Mixtape: 1967-1975 (Available to rent) – Documentary film examining the evolution of the Black Power movement in American society from 1967-1975.

American Son (Available on Netflix) – An American film based on the story of the Broadway play, shining light on the injustice of systemic racism that leaves a mother desperate to find out what officials have done to her missing son.

The Hate U Give (Hulu) – The movie follows Starr Carter (Amandla Stenberg), who lives in the black neighborhood of Garden Heights. After a gun goes off at a party Starr is attending, she drives home with her best friend Khalil when they’re stopped by a police officer. Khalil has to exit the vehicle and is shot and killed by the police officer, which becomes a national news story. The movie handles a very relevant matter and reminds you of all the police violence that happens to this day.

Blindspotting (Hulu with Cinemax or available to rent) – Plot follows a parolee who only has three days left on his sentence but he witnesses a police shooting that threatens a lifelong friendship. The directors’ purpose in this movie was to combat the misrepresentation of Oakland that is commonly seen in films.

Clemency (Available to rent on YouTube or Amazon) – The movie follows a Death Row prison warden who must confront her inner demons when she has to execute another inmate. The movie unearths social issues and has been nominated for several awards.

Combating Anxiety Series: Workouts

With the closures of gyms and fitness studios in response to nationwide stay at home orders – personal fitness might be the easiest thing to cut from our routines. However, the best at-home workouts don’t necessarily require a ton of equipment – or any equipment at all.  Regular exercise can have a profoundly positive impact on depression, anxiety, ADHD, as well as helps relieve stress, improves memory, sleep, and boosts your overall mood. Here’s a list of our current favorites:

1. Yoga/Barre

Yoga is known for not only its focus on toning, stretching, and building muscle, but also its ability to stimulate and ease the mind. The Intentional Journal of Yoga published a  study that showed that students who practiced yoga on a regular basis performed better in academics and improved stress levels.

If you’re feeling stressed, take a quick 15-20 minute break to practice a yoga flow to bring energy back to your mind and body! If you’re a beginner – Yoga with Adrienne on YouTube has a 30-day program titled Home that is easy to follow along, and add to your schedule. 

For a little more sweat – Barre is a popular workout that is inspired by yoga and pilates, but also infuses some dance elements as well, such as ballet. Barre Fitness has been releasing online barre courses to its YouTube channel that you can incorporate into your routine at home with minimal to no equipment!


HIIT workouts, or High-Intensity Interval Training, is a form of training that is particularly beneficial to your heart and lungs thanks to its combination of short bursts of intense exercise with periods of rest or lower-intensity exercise. Barry’s Bootcamp is posting workouts on their IG TV/IGLive for you to follow along at home for a 10-30 minute workout! 

Crossfit is a hybrid of HIIT and weight training that helps reduce exercise boredom and adds an element of friendly competition! Crossfit is posting free beginner-friendly workouts online – the best part? Crossfit didn’t use intimidating trainers for their demonstration videos, instead, they used new students to show that anyone can do it!

3. Full Body

Full-body fitness workouts get your body moving and endorphins flowing. Through the Nike Training App there are hundreds of different workouts for you to try and most of them need little to no equipment! In addition, there are plenty of fitness YouTubers like Chloe Ting, Blogilates, and Jeff Nippard that are posting workouts that you can do right from home – for free! Subscription programs like Obé fitness offer free trials for you to test programs before committing!


There are plenty of online resources available for us to stick to our routines while we’re all still at home and maintain a sense of normalcy. By working on our physical fitness, we not only help strengthen our body but there are many other benefits to our mental and emotional beings as well! Let us know what you’re doing to stay fit at home!

Have a suggestion on what you’d like to be featured next on the blog? Let us know! Email us at

Combating Anxiety Series: Spring Cleaning

As we find ourselves spending more time indoors due to shelter-in-place, we might find ourselves staring at that overstuffed closet, or considering finally cleaning out that “junk drawer.” Now is the perfect time to start spring cleaning, disinfecting, and organizing your home with the products you already have. Creating a clean and tidy home allows you to have a calm workspace and lowers the chances of clutter transferring to your mental space. Here are some tips to start spring cleaning in a manageable way:

1. Create a To-Do List Organizing everything might seem extremely overwhelming and you might not know where to start.  It’s best to start by creating a list of what you need to do; you can either work room by room or by category.  Sparking Joy author Marie Kondo suggests that laying everything out by category and then discarding anything that “doesn’t spark joy.” Both strategies can help you discard or donate things you no longer need.

2. 15-minute clean up at the beginning and end of the day The reason our space gets overwhelmingly disorganized is that clutter compounds each day it isn’t taken care of. To avoid this, we recommend a 15-minute clean to start and end your day. If your family or housemates are willing to help, you can split the work and try to get as much done in 15-minutes as you can. This likely will include putting things back to where they belong and wiping down surfaces. Doing this every day will make cleaning a lot more manageable and keeping up with this routine will make a “deep clean” a lot less daunting and more manageable.

3. Make your bed every morning Though this task might take you 5 minutes, it’s a great way to start your day and a made bed instantly transforms your whole room! Start your morning off right by accomplishing one simple task. Navy Admiral William McRaven says, “if you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task and another and another… Making your bed will also reinforce the fact that little things in life matter.”

4. Upcycle old jars to house other dried goods or miscellaneous items around the house Reusing old jars can reduce waste while displaying your things in a way that allows you to easily see what you have and what you don’t have. You can remove sticky labels from glass jars with these tips! Aside from using the jars to organize, you can also use old kombucha bottles to store surface cleaner; just pop a spray top on it or add a pump on top for hand or dish soap!

5. Find DIY disinfectants to use around the house if you’re running low on cleaning products With shortages on cleaning supplies, it’s easy to use this excuse to avoid cleaning. However, there are plenty of DIY cleaning products that you can make with ingredients you likely have around the house already. Good Housekeeping provides a few recipes to make your own cleaning solutions at home. The CDC shared tips about how to properly clean and disinfect surfaces in your house and included an at-home bleach solution recipe to properly disinfect surfaces.

6. Make cleaning enjoyable and fun Cleaning can often seem like a chore; however, with the right environment, it can be fun. We recommend putting on a TV show or listening to music to make cleaning a little more enjoyable. Spotify has plenty of cleaning playlists online or make your own! Turn up the volume and have a dance party while vacuuming your floors. Do you need to let off a little competitive steam? Turn cleaning into a game and race against the clock! Compete with housemates or family members by cleaning as much as possible in an allotted time, or turn on your favorite Netflix show and try to complete a task before the episode is over!

Spring cleaning can seem overwhelming at first, but with the right environment and mindset, it’ll go by quickly! We hope these tips can help you organize your home and therefore create a space that relaxes you. Happy cleaning!

Have a suggestion on what you’d like to be featured next on the blog? Let us know! Email us at

Combating Anxiety Series: Social Activities & Streaming

With our work meetings moving to video conferencing, why not move our meetups with friends as well? Social distancing doesn’t equate to social isolation – We recommend using these platforms as a way to still feel close to your loved ones. Below you’ll find a few ideas we have to make time pass a little faster with genuine laughter between your friends and family!

1. Virtual Parties of Every Type

Workout parties, cooking parties, Netflix parties – why not have them all? Since you may already be doing these things on your own, why not call a friend and do these simple activities together? Through secondary extensions such as Netflix Party, you can easily watch a movie or binge a new series together. Find fun recipes online through online cookbooks such as Bon Appétit or free online workout classes like Orange Theory and do them with a friend virtually, it can make these tasks feel less monotonous and more fun.

2. Happy Hour and Coffee Dates

Grab a drink and hop on the phone with a friend for a quick check-in. It’s especially important during this time for us to check in our loved ones. It can be a short 15-minute call or even a few hours. However, regardless of the length, coffee or cocktails is a great excuse for catching up with friends and family and can alleviate any stress we might be feeling and bring back a sense of normalcy.

3. Online Group Games

Engage in friendly competition through a plethora of games! There are plenty of free games available online: From classic board games like Settlers of Catan and Codenames, or if you’re wanting more unique online games, try Jackbox Games which have party packs available for purchase. And if you’re wanting a puzzle, there are plenty of online jigsaw puzzles that you can work on with your friends! Regardless of which game you choose, there are more options than ever before to stay connected to friends across the street or across the country!

4. Online Workshops

Arts organizations are offering free online workshops that you can join. If you are looking to learn more about production, writing, acting, or dancing signing up for these courses are fun, engaging, and educational! One of MogoARTS’ partners, The Old Globe, is hosting online workshops such as their Community Voices workshop every Tuesday and Thursday at 3:00PM PDT which teaches playwriting. Or, for a workshop that might get you sweating, Pennsylvania Ballet is hosting ballet classes every day at 11:00AM EDT on their Instagram Live.

These are just a few ideas to keep you entertained during your time at home and to stay connected with your friends and family. Almost everything you do now can be done with a friend virtually, so give them a call and set up a time to see a familiar face!

Have a suggestion on what you’d like to be featured next on the blog? Let us know! Email us at


Mogo Quarterly: Volume 1

We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.

Read more