DIGITAL BUZZ

Mogo Quarterly: Volume 1

We’re excited to roll out our new publication, Mogo Quarterly! Housed inside, you’ll find a collection of informative articles to help you navigate marketing best practices; we’ll cover everything from data management to staying on top of digital trends. Mogo Quarterly is your new one-stop-shop for all things digital.

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Creating an Impactful Omnichannel Strategy: The Customer Journey

In our previous post “Organize Your Data to Create an Impactful Omnichannel Strategy,” we introduced you to omnichannel marketing, why it’s important, and the part your data plays in activating an omnichannel strategy. Now, let’s take a look at the real-world context of what a financial services customer lifecycle looks like through an omnichannel framework.

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Creative Marketing Tactics for Non-profits That Don’t Cost a Dime

For non-profit organizations with limited time and resources, it’s important to find effective affordable ways of communicating with your audience. With Americans spending 12 hours a day in front of screens, your most effective channels will be (surprise!) online. Luckily, these tools are readily available and often free but your success hinges on how well you use them. Here are five of our favorite free creative marketing tips to help you get started.

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