Sarah Chapman

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Mobile, Social Media, Social Tips, Updates

In August 2019, Facebookâs mobile posts and ads received an update so that they would match the social platformâs new design that they unveiled earlier this year. Weâll briefly walk you through the two updates that theyâve made for mobile News Feed. — In August 2019, Facebook’s mobile posts and ads received an update so that they would match the social platform’s new design that they unveiled earlier this year. We’ll briefly walk you through the two updates that they’ve made for mobile News Feed.

Updates to Facebook’s Mobile News Feed

Best Practices, Marketing, Programmatic, Trends

eMarketer is anticipating that U.S. digital ad spending will reach $129.34 billion, increasing 19.1% in 2019.

Digital Ad Spending to Overtake Traditional in 2019

Best Practices, Trends

Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read âSponsored Contentâ or âADâ above the title. That's native advertising. — Picture yourself sitting at home on the couch surfing the Internet on your laptop, tablet, or smartphone. You come across a headline that sounds interesting so you decide to click on it. What you may or may not have noticed is that it read “Sponsored Content” or “AD” above the title. That's native advertising.

Native Advertising is Trending: Here’s 6 Tips to Win at it

Best Practices, Media

If you arenât currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.Â¹ By 2021, they estimate that digital will account for over half of all US ad dollars. — If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars.

Breaking Down US Media Ad Spending (2016-2021)

Best Practices, Content Marketing, Social Media

At the end of June, Facebook announced that they had hit 2 billion monthly active users. Since the social media site, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of users appears to be growing at an astronomical rate.

Why the Number of Social Media Users Matters to Marketers

Best Practices, Programmatic

As consumers move online across channels and devices, your marketing should do the same. If it isnât, youâre missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%. — As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%.

All the News That’s Not Fit to Print

Best Practices, Content Marketing, Programmatic

Now that we are almost halfway through 2017, you are no doubt evaluating your marketing strategies and planning for the next season or fiscal year.

Download: 5 Things to Consider for This Year’s Digital Planning