Programmatic, Strategy, Tech Updates, Trends 19 Nov 2018 Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of… Doug Mowbray
Tech Updates, Trends 02 Oct 2018 How Place Targeting is Changing the Game for Marketers With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can… Doug Mowbray
Marketing, Media, Programmatic, Tech Updates, Uncategorized 10 Aug 2018 Two Digital Marketers Walk into a Bar… In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that,… Doug Mowbray
Tech Updates 30 Jul 2018 DoubleClick Rebrands to Google Marketing Platform DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise–the most… Doug Mowbray
