Programmatic, Strategy, Tech Updates, Trends We have all been witness to the massive shift from traditional media consumption to digital alternatives. The last bastion of this has long been TV, where eyes have been glued, but that is all changing now. This change is putting consumers in control of how they consume TV content, as well as creating exciting opportunities for marketers to reach these consumers in ways we could have never imagined. 19 Nov 2018 Mogo & Google Video Summit: Building a Better Marketing Strategy Through Programmatic TV Doug Mowbray
Tech Updates, Trends With both geotargeting and geofencing, we’re able to target consumers that are currently within a defined area. Now, marketers can reach consumers even after they’ve left these locations through an innovative practice called place targeting. 02 Oct 2018 How Place Targeting is Changing the Game for Marketers Doug Mowbray
Marketing, Media, Programmatic, Tech Updates In the past, advanced technology stacks were only available to the largest advertisers. However, technology has changed all of that, and Mogo’s mission is to adopt these advanced tools, become power users, and then deploy them across the hundreds of mid market clients we support to enable them to truly market bigger than their budgets. 10 Aug 2018 Two Digital Marketers Walk into a Bar… Doug Mowbray
Tech Updates DoubleClick, Google’s advanced advertising platform that Mogo’s used since 2010, has been renamed Google Marketing Platform (GMP) for enterprise--the most advanced, inter-connected advertising platform in the world. 30 Jul 2018 DoubleClick Rebrands to Google Marketing Platform Doug Mowbray
