Best Practices, Marketing, Media, Programmatic, Strategy Remarketing is an effective strategy that could potentially increase conversion rates for your company, whether it be converting website visitors into customers or spreading brand awareness. 24 Jul 2019 Does Remarketing Work? Jackie Lozaw
Best Practices, Marketing, Measurement, Strategy, Tips Facebook and Google Analytics are two platforms with valuable directional data that can be accessed for free. We'll outline some quick tips for successfully using these platforms. 23 Jul 2019 Understanding Your Audience: Google Analytics and Facebook Jackie Lozaw
Omnichannel Strategy In our previous post “Organize Your Data to Create an Impactful Omnichannel Strategy,” we introduced you to omnichannel marketing, why it’s important, and the part your data plays in activating an omnichannel strategy. Now, let’s take a look at the real-world context of what a financial services customer lifecycle looks like through an omnichannel framework. 01 Jul 2019 Creating an Impactful Omnichannel Strategy: The Customer Journey Katie Rzendzian
