Best Practices, Media If you aren’t currently investing in digital advertising, you may want to reconsider. In 2017, eMarketer estimates that 40.5% ($205.06 billion) of the total media ad spending will have gone to digital.¹ By 2021, they estimate that digital will account for over half of all US ad dollars. 17 Oct 2017 Breaking Down US Media Ad Spending (2016-2021) Sarah Chapman
