Best Practices, Content Marketing, Social Media At the end of June, Facebook announced that they had hit 2 billion monthly active users. Since the social media site, which was founded 13 years ago, hit 1 billion monthly active users in 2012, the number of users appears to be growing at an astronomical rate. 12 Sep 2017 Why the Number of Social Media Users Matters to Marketers Sarah Chapman
Best Practices, Programmatic As consumers move online across channels and devices, your marketing should do the same. If it isn’t, you’re missing the opportunity to reach people where they now consume media the most. In the past five years, eMarketer reports, time spent with media via digital channels has grown to 50%, compared to print, which is now down to less than 2%. 12 Sep 2017 All the News That’s Not Fit to Print Sarah Chapman