Best Practices In business, we typically see the highest average revenue coming from a small subset of loyal customers. It’s important to focus your media spend on engaging and retaining your most profitable customers while reaching potential new audiences with the most desired profile. 29 Mar 2017 Reaching Customers with a Full-Funnel Approach mogointeractive
Best Practices, Programmatic, Trends All customers are not created equally. As stated in our blog post “Reaching Customers with a Full-Funnel Approach,” typically, the majority of revenue comes from a small subset of loyal customers. If we know that all customers are not of equal value, why do we rely on campaign and marketing reports that fail to provide much-needed insights about our customers? 29 Mar 2017 The Importance of Customer-Centric Campaigns mogointeractive
Best Practices, Trends What if you could target your company’s current and future customers that can be found within a geographic area as small as 150 feet? There are several ways to target online audiences based on geographic location. You can target broadly against an entire market (this could be a certain city or zip code) or as precise as inside of a building of your choice. 29 Mar 2017 Hyper Local Targeting & Geofencing are Changing the Game for Marketers mogointeractive
