Best Practices, Programmatic What role does music play in your life? Do you find that it fuels your creativity, can affect your mood, and enable you to recall memories? Do you listen to music at work, in your free time, while waking up, or while exercising? Well, you are not alone, and as a marketer, your target audience consumes music content too. 30 Nov 2016 Three Ways Marketers Can Rock Campaign Performance With Spotify mogointeractive
Social Last Wednesday, Facebook announced that they had discovered a "bug" in the reporting data that is shared with advertisers. They went on to point out several other issues with various reporting metrics that they are currently taking steps to resolve. 23 Nov 2016 Facebook’s Data “Bug” and Their Reporting Updates mogointeractive
EDU, Success Story Houghton was facing aggressive enrollment goals in Fiscal 2015-16. The Houghton Marketing Team hoped to centralize their digital marketing efforts in 2015, and to take a more holistic and synthesized approach to their overall marketing plan moving forward. 10 Nov 2016 Houghton College: Driving Undergraduate Admissions With a Full-Funnel Digital Strategy mogointeractive
Measurement In developed economies like the United States, we’re seeing unprecedented levels of fragmentation across media. With the fragmentation rises a new type of consumer, the digital omnivore. 02 Nov 2016 The Multi-Device World of the Digital Omnivore: Part 1 of 2 mogointeractive
Best Practices, EDU 02 Nov 2016 4 Ways To Boost Student Enrollment With Digital Marketing mogointeractive
Measurement, Strategy Let's take a closer look at the digital advertising industry’s current cross-device measurement (reporting) technology and why it’s bound to be a game-changer. 02 Nov 2016 A 21st Century Marketing Strategy Requires Cross-Device Measurement: Article 2 of 2 mogointeractive
EDU, Marketing While Higher Ed institutions and the circus have little in common on the surface, each has very specific audiences and, therefore, smart marketing strategies are required to reach your target audience. Their audiences are also similar in that they’re on the go and on their devices. 02 Nov 2016 3 Things EDU Marketers Can Learn From The Circus While Higher Ed institutions and the circus have little in common on the surface, each has very specific audiences and,… mogointeractive
