Trends Is Hallmark’s decision to abandon its sentimental television advertising this holiday season for digital marketing a spinoff of cable-cutting consumers? Maybe; although a steady school of media executives and analysts will argue the point. Regardless of whether cutting ties with cable providers ever fully manifests, the internet has changed how we spend our time and money. Digital marketing isn’t going away; in fact, it is expected to surpass traditional marketing within the next two years. 11 Dec 2015 Brands Move Holiday Ads Online & Away from TV mogointeractive
