The Higher Ed Digital Marketing Handbook 2.0

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Higher Ed institutions are quickly evolving their marketing strategies to focus more on where their prospective undergraduate and graduate students are spending their time, entertaining, researching, engaging, communicating, streaming music, and watching tv, which is almost all online these days.We live in a time of immediacy where all of consumers’ habits have shifted to wanting everything “On Demand.” They move seamlessly across laptops, desktops, tablets, and mobile devices.

The Higher Ed Digital Marketing Handbook 2.0 spotlights why it is necessary for an institution to find value in evolving their story, brand, and engagement strategy throughout the lifecycle of their campaigns in a holistic approach.