Case Study: Cal Performances

Driving Subscriptions
with a Multi-Channel Approach

In the face of declining direct mail results, Cal Performances, turned to MogoARTS in Summer 2015 to build a first-time digital strategy to support subscription acquisition efforts. Mogo’s work with Cal Performances yielded exceptional results including a 48% increase in online subscription orders for their 2015/16 season and:

  • Increased subscription revenue over the previous season by 21%
  • Increase the number of package seats sold by 12%

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